YMCA “Care and Love to Tsuen Wan Subdivided Unit Families” Sharing Ceremony cum Exhibition

YMCA fully supported by Bank of China and the Partnership Fund for the Disadvantaged, launched the "Care and Love for the Subdivided Unit Families in Tsuen Wan" scheme to upgrade and furnish these units, giving families to have a safe and cosy home. We helped our client in managing the whole ceremony cum exhibition, creative development, event and video production, and PR arrangement. Aimed to enhance public awareness about Hong Kong's ongoing housing crisis and to boost the foot traffic at event, the 1:1 model of a 124 square foot subdivided flat, storage interactive game and informational panels have been constructed, which was successfully hold at D Park on 13 Aug 2022, reached over 2,000 participants and gained 14 media coverages.