Pair Pair Full New Product Launch Campaign

Pair Pair Full is a local fashion sock brand which is 100% designed in HK. New collection "Pair Pair Full x UNO & Scrabble" collabrated with Mattel, an American multinational toy manufacturing company, was launched in the fall of 2021. Our team was responsible to design media kit, and except media strategy like interview arrangment for our client, we also invited artists and KOLs to promote the new collection, to maximize public exposure. The new collection gained a lot of positive feedbacks, recorded 20 media coverages and not more than 40 KOL featured the new design.