BOC Private Card Direct Mail Creativity

Bank of China

Bank of China (BOC) needed our help on promoting a premium credit card for selected signature cilents. BOC would like to send tailor-made direct mail for upscale premium clients. Based on the request, we designed a card using premium gray colour with special printing effects on uncovering the mail and turning pages of card to indicate prvilage of selected clients. BOC used our design to promote the premium card, we have sucessfully achieved client's need and received positive feedback.

• Direct mail creative development

• Graphic design