Beauty In The Pot Interactive Photo Booth

Beauty In The Pot 美滋鍋 (BITP), one of Singapore's most popular hotpot chains owned by Paradise Group Hong Kong, opened its first shop in Mongkok. Target on female customers, BITP launched a series of online and offline promotions to grab mass attention based on their behaviour. One of them was to create an interactive 3D photo opportunity by the entrance area of the shop, and rose a photo tagging competition on social media with incentives to enhance engagement. Due to the overwhelming response, the client requested to extend the restrict date range of photo booth placement from 1 month to 3. Over thousands of hashtag photos were received in social media platforms during the period.